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Website Development

Web design today is light years beyond simply choosing from a number of layouts, typestyles, colors and graphics. Now, in many ways, your website is your company. And in today’s online marketplace, a properly designed, developed and optimized website can generate significant sales.

The most important thing to understand about your website as a sales tool? Online, the customer is in charge.

If a customer visits the local furniture store looking for a new lamp, they are a captive audience. They have limited choices and very little to say about how much they’d like to spend. And they're greeted by a salesperson who's sole purpose is to control the conversation, make a pitch and ultimately convince that customer to make a purchase.

Online, that same customer has thousands of websites to choose from and the ability to click off in a matter of seconds if they don’t find what they're looking for.

With an effective SEO strategy in place to drive quality customers to your site, it's up to the design of your site to engage each and every potential customer. The longer they spend on their initial visit, the more likely they are to become a paying customer.

Our website designs are fully optimized and search engine friendly. All the elements that make up a powerful SEO strategy are built in during the design process. Your new site will be ready to start sending new business your way from the moment the site goes live!

We create a design that delivers your image, brand and message as effectively as possible. The look and feel of your new website will speak volumes about your company. We make sure that anyone visiting your site will immediately know what your company is all about, what you have to offer and why you are their best choice. Our designers will work with you to develop the proper “personality” for your website—one that matches they way you like to do business.

Highly interactive and easy to use. It's very important that the information on your website is easily accessed and potential customers can find what they’re looking for as quickly as possible. A well-planned and effective layout is an important part of your sales cycle. And a website that’s easy to use is also easy to index by search engines.

Website E-Commerce

One of the most important parts of web design and making sales online is making payment for your goods and services as easy, accurate and hassle-free as possible. Studies show that nearly 20% of potential online customers never become paying customers because they do not complete the transaction and purchase the item due to a confusing checkout procedure. All is well until they reach the shopping cart or payment form. They then find it confusing and unclear and in frustration, they click off without completing the purchase and never return to the website.

After carefully discussing your specific needs, we'll design a user-friendly checkout and purchase system that is easy for your customers to use and one they are comfortable with. Part of your custom design will include the security measures needed to make each transaction safe and processed as quickly as possible.

Consumer confidence. At SEO Experts Australia, we understand the importance of instilling confidence in each and every customer who visits your site. Online customers will not make a purchase unless they feel that their personal information is being properly protected when making a purchase and it's clear to them how their money is being processed.

Global ecommerce. Even if your website is designed to focus exclusively on your local community as your customer base, you may still receive orders and requests on a global basis. So it's important that you include specific instructions and payment options that both local and global customers can understand. Having worked with clients from every corner of the world, we know what steps have to be taken to make sure you make every sale.

Scalable. It's very important that your ecommerce portal is designed to grow as your business grows. As your customer base widens, so will your need to keep track of both potential and paying customers. You may choose to move to a database type of system that allows you to carry out some of your marketing techniques such as emails and newsletters via automation.

Let's us help you generate and secure as many sales as possible as you expand your presence in the world of ecommerce!

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